One of the cheapest tricks I found in advertising. XL or XXL, the whole development team focused on the length but not the duration of time the pads needed. Normal n heavy flow ladies can simply forget about these. I have gone through the times at different stages of life n can confidently say that college students, working women with even normal flow can simply turn their attention to some other brand, if anything is available.
I always thought about the convenience of those days for big built ladies. When I saw these in the market, though I am not big built, I bought thinking of the comfort in the night. Yes. There is a difference in length between XL n XXL. Not much but ok. However, because of lack of thickness, it lost its significance. Didn't justify the advertisement.
These must be selling in the market because of the brand name n the hype created with the marketing budget. Otherwise, this product is not for Indian market. Will last only for a short period of time, till the word spreads.